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新媒体时代的到来,既给传统的电视新闻带来了极大的冲击,又为传统新闻媒体争取到了新的发展机遇。本文结合电视新闻的发展现状,探究在新媒体时代下电视新闻发展中存在的问题,并提出传统电视新闻如何开辟媒介融合新路径来适应新媒体时代需求的方法策略。
The advent of the new media era has brought great impact to the traditional television news and has also taken a new development opportunity for the traditional news media. Based on the current situation of television news, this paper explores the problems in the development of television news in the new media era and proposes ways and tactics of how traditional television news can open up a new path for media convergence to meet the needs of the new media era.