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传统的市场营销教学往往以教师和课本为中心注重理论传授,忽略了学生的主体地位和实践技能的培养,有悖于职业教育的宗旨,难以实现营销职业教育的目标。高职《市场营销》课程教学改革过程中,通过开展多种渠道的校企合作,把企业搬到营销的课堂,把营销课堂搬到企业,架起学生、学校和企业之间“零距离”互通的桥梁,从而提升营销人才培养质量。
The traditional marketing teaching often focuses on the teaching of the theory with teachers and textbooks, ignoring the students’ subjective status and practical skills training, contrary to the purpose of vocational education, it is difficult to achieve the goal of marketing vocational education. During the process of teaching reform in the course of “marketing” in higher vocational colleges, we moved the enterprises to the classroom of marketing by carrying out the cooperation of school and enterprise with various channels, moved the marketing class to the enterprise, set up the “zero distance ”Interoperability bridge, thereby enhancing the quality of marketing personnel training.