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随着我国农药市场竞争的不断深入,农药产品日趋同质化,各种费用越来越高,营销竞争的手段五花八门,但营销的效率、效果、效益等经济指标却往往不容乐观,创新带动营销升级的时代呼之欲出,其中,农药新产品的策略创新将成为未来农药市场上竞争的重中之重。然而,目前农药市场上的许多产品大多没有对产品特性、卖点的诉求,包装的诉求、市场准确定位等进行深刻挖掘,因而,很难策划出与众不同的产
With the deepening of competition in China’s pesticide market, pesticide products are increasingly becoming more and more homogeneous, various costs are getting higher and higher, and various means of marketing competition are varied. However, economic indicators such as marketing efficiency, effectiveness and benefits are often not optimistic, and innovation drives marketing The era of upgrading is almost certain. Among them, the strategy innovation of new pesticide products will become the most important competition in the future pesticide market. However, at present, most of the products in the pesticide market are mostly not digging deep into product characteristics, selling demands, packaging demands and accurate market positioning. Therefore, it is very difficult to plan distinctive products