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农村、农业、农民在我国依然占有很大比重,其当今的生存状态是许多有识之士认真研究的重大课题。媒体不仅不应放弃农村市场,还应作为拓展空间的平台和机遇来看待。南方农村报的成功实践就是一个很好的案例。南方农村报的基本状况无论业界、学界,很多人都会关注都市类媒体的发展,却没有多少人会留意到农字类报纸的生存状况。如果不曾身在其中,也许不清楚在城市化进程比较快的改革开放前沿广东,还有一家始终坚守为“农”服务的报纸。在许多地方农字报萎缩的情况下,这家报纸却依然保持良好的发展势头,有较大发行量和较好效益。这
Rural areas, agriculture and peasants still occupy a large proportion in our country. Their present state of existence is a major issue that many people of insight seriously study. The media not only should not give up the rural market but should also view it as a platform and opportunity for expanding space. The successful practice of the Southern Rural Newspaper is a very good case. The basic situation of the Southern Rural News Regardless of the industry and academia, many people are concerned about the development of urban media. However, not many people noticed the existence of rural newspapers. If not, it may not be clear that in the pre-reform and opening-up period where urbanization is relatively fast-paced, there is a newspaper that always sticks to serving “agriculture”. In many places, the decline of rural newspapers has kept the newspaper in good momentum with greater circulation and better efficiency. This