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当代,互联网的广泛运用和普及带来了一系列新兴传播媒介和传播工具的迅速发展,使网络媒介成为当今理论信仰、思想观念、文化意识、价值理念、社会思潮传播的集散地和社会舆论的传播器。充分利用网络传媒为当代中国马克思主义理论传播服务、为“大众化”服务,使理论真正为广大人民群众广泛接受、深刻理解,并在实践层面转化为强大的凝聚力和精神动力,对于提高理论宣传、普及和教育成效具有重大意义。一、网络传播马克思主义理论的优势分析网络传播吸收了传统媒体的优势,超越了传统媒体的固有局限,拓宽了信息传播的广度和深度,为大众提供了快捷便利的信息获取途径。
At present, the widespread application and popularization of the Internet have brought about the rapid development of a series of emerging media and tools of communication, making the network media the distribution center of current theoretical beliefs, ideological concepts, cultural awareness, values, social ideological trends and the dissemination of social media Device. Make full use of internet media to serve the dissemination of contemporary Chinese Marxist theory and serve “popularization,” so that the theory can truly be widely accepted and profoundly understood by the broad masses of the people, and at the practical level it has been transformed into a powerful cohesion and spiritual motivation, Publicity, popularization and educational effectiveness are of great significance. I. Advantages of Network Dissemination Marxist Theory Internet communication absorbs the advantages of traditional media, transcends the inherent limitations of traditional media, broadens the breadth and depth of information dissemination, and provides the public with a quick and easy access to information.