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佳能公司于6月12日在北京丰联广场开始了本年度的第二轮全国巡展活动,进行新品的推广。此次巡展为了配合佳能新品BJC-255SP和PoweashotA5的发布,同时还展示了BJC-4650、BJC-4300、BJC-5500、BJC-7000等各种不同定位的全系列打印机以及Powershot350数字相机。此次巡展继续秉乘佳能“以人为本,快乐打印”的理念,在巡展活动的设置上进行了精心策划。观众可以亲自参与用佳能打印机制作贺卡、制作具有个性化色彩的T恤衫以及制作个人影像钥匙链等活动。此外,巡展现场还设置了热卖区,以优惠价格向观众发售产品。此次巡展是佳能公司贴近消费者,并将科技产品转化为普通消费品,进一步扩大市场份额的又一次努力。据悉,类似的巡展活动还将在全国20多个城市陆续举行。
Canon on June 12 in Beijing Fenglian Plaza started this year’s second round of national tour activities, the promotion of new products. In order to support the launch of Canon’s new BJC-255SP and PoweashotA5, the tour also featured a full range of differently positioned printers, including the BJC-4650, BJC-4300, BJC-5500 and BJC-7000, as well as the Powershot 350 digital camera. The tour continued to be done by Canon “people-oriented, happy print” concept, set in the tour event on the careful planning. Visitors can personally engage in activities such as making greeting cards with Canon printers, making T-shirts with personalized colors, and making personal video keychains. In addition, the tour site also set up a hot zone, the sale price to the audience products. The tour is one of Canon’s efforts to reach consumers and transform technology products into ordinary consumer products to further expand market share. It is reported that similar tour activities will be held in more than 20 cities across the country.