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旧经济体制下的中国企业,往往凭借自身的实力,在小范围内展开销售,经营区域受到限制,营销操作过于拘谨,企业管理稍显陈旧。中国企业营销实践几十年,采取的是摸着石头过河的非理性运营模式,随着市场消费环境的日趋成熟,市场竞争的激烈化和不确定性致使企业营销的发展日渐艰难。因此,现代企业应当认真仔细地分析中国当前的消费环境,在理论上和实践中丰富企业的理论水平和市场操作能力,有的放矢地提高企业销售利润。
Chinese enterprises under the old economic system often rely on their own strength to start sales in a small area, the business area is limited, marketing operations are too restrictive, and corporate management is slightly obsolete. In the decades of Chinese corporate marketing practice, the irrational operation model that used to touch the stone has been adopted. As the market consumption environment matures, the fierce market competition and uncertainty have made the development of corporate marketing increasingly difficult. Therefore, modern enterprises should carefully and carefully analyze China’s current consumption environment, and in theory and in practice enrich the company’s theoretical level and market operation capabilities, and targeted to improve corporate sales profits.