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收视率是电视台节目评价体系中的重要指标,达不到考核标难的节目将遭遇淘汰的命运:收视率也是企业在投放广告时最为看重的首要条件,稳定的收视能提高观众的触达率,不断增长的收视更为广告主带来广泛的消费群体。可以说,收视率是一个市场信号,如何把握与应用,需要掌握好度的问题。安徽卫视从节目的购买、编排到广告时段的安排,定价再到对客户的承诺与保障,无一不与收视率挂钩,多年来频道始终保持平稳增长的势头,在最大程度上降低了客户广告投放的风险。频道在2001年-2003年的收视连续稳步增长,2004年初表现更为优异。
The rating is an important indicator in the evaluation system of television programs. The programs failing to meet the evaluation criteria will encounter the fate of being eliminated: the audience rating is also the most important condition for enterprises to place advertisements. Stable viewing can improve the audience’s contact rate , Growing ratings more advertisers bring a wide range of consumer groups. It can be said that ratings is a market signal, how to grasp and application, need to grasp the degree of the problem. Anhui TV from the program’s purchase, arrangement to advertising time arrangements, pricing and then to the customer’s commitment and protection, are all linked with the ratings, the channel has maintained steady growth over the years the momentum of the maximum to reduce the client’s advertising Risk of delivery. Channel in 2001 - 2003, the steady steady growth in ratings, the performance was even better in early 2004.