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招贴是视觉传达中最常见的艺术形式,招贴中大量的应用了平面造型语言,平面造型也在招贴中起着重要的视觉作用。因此,人类在重视信息传播的同时,也越来越关注视觉震撼力所带来的视觉盛宴的享受,这就是招贴中平面造型所擅长的审美意境表达,也是意象审美的表达。本文通过对平面造型在招贴中的审美表达方式的分析,来探究平面造型是如何表达审美意境的。同时,又研究将为发展招贴这一视觉艺术形式起着关键性的推动作用,又有利于驱动招贴创意的发展。只有系统的研究和探索招贴中平面造型的各种表现形式,才能更好地表达审美意境,能更准确地把握现代招贴创意设计的未来发展趋势。
Placard is the most common form of art in visual communication, placard language in a large number of applications of flat modeling language, planing also plays an important role in the poster. Therefore, while paying attention to the dissemination of information, humans are also paying more and more attention to the enjoyment of the visual feast brought by visual power. This is the expression of aesthetic conception and the aesthetic expression of images in the placard style. Through the analysis of the aesthetic expression of planing in the placard, this article explores how the planar styling expresses the aesthetic conception. At the same time, further research will play a crucial role in promoting the form of visual art in the form of posters, which in turn will help drive the development of poster ideas. Only by systematically studying and exploring the various manifestations of planing in placard can we better express the aesthetic conception and grasp more accurately the future development trend of the creative design of modern placard.