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2011年8月5日,由中国市场学会、搜狐汽车和中央电视台广告经营管理中心联合主办的中国汽车营销首脑风暴在“凉都”贵阳召开。来自一汽大众、广汽本田、广汽丰田、北京现代、东风悦达起亚、东风日产、奇瑞、北汽福田、长安汽车、江淮等60多位合资、自主品牌汽车营销精英在贵阳再次聚首。在2011年中国汽车产业增速放缓的背景下,与会嘉宾就汽车产业走势、渠道与品牌、车企创新营销等全行业重大战略议题展开深入讨论,力图为转型中的中国汽车营销带来全新思考,并为汽车产业明辨方向、健康发展做出指引。本次会上,与会的汽车营销领袖对宏观经济政策、市场潜力挖掘、渠道建设管理、品牌塑造与新媒体营销等话题进行深层次研讨,分析汽车营销最新出现的状态、实践与问题,对汽车营销领域的全产业链进行更加深刻的研究。尽管汽车消费刺激政策退出、各地限制汽车购买的风声愈演愈烈,汽车市场增长势头有所回落,但汽车业界仍然相信,中国车市仍有巨大刚性需求正在释放,这将是中国汽车市场持续增长的刚性保障。信心比黄金更重要,放平心态,转变方式,汽车业仍将再攀高峰。中央电视台广告中心的管理团队与中国汽车界的伙伴和朋友们在会上做了很多交流,也促发了其对于中国汽车企业营销传播的很多思考,中央电视台广告管理中心更希望将这些思考转化为有效的实践,为央视的客户提供更好的传播服务,提升品牌传播的效果。
August 5, 2011, by the China Market Institute, Sohu car and CCTV advertising management center co-sponsored by China’s auto marketing summit storm “cool are ” Guiyang held. From the FAW-Volkswagen, Guangzhou Automobile Honda, Guangzhou Automobile Toyota, Beijing Hyundai, Dongfeng Yueda Kia, Nissan, Chery, Beijing auto Fukuda, Changan Automobile, JAC and more than 60 joint ventures, independent brand car marketing elite met again in Guiyang. In 2011, with the slowdown in the growth of China’s automobile industry, participants in-depth discussions on key industry-wide strategic issues such as the trend of the automobile industry, channels and brands, and innovation in car prices, and tried to bring a whole new dimension to the transformation of China’s automobile marketing Thinking, and for the automobile industry to clarify the direction of healthy development to make guidance. At this meeting, the participating automobile marketing leaders conducted in-depth discussions on topics such as macroeconomic policies, market potential excavation, channel construction and management, branding and new media marketing, analyzed the latest state, practice and problems of auto marketing, Marketing the whole industry chain for more in-depth study. Despite the exit of auto consumption stimulus policies and the growing winds of restrictions on car purchases across the country, the growth momentum in the auto market has somewhat declined. However, the auto industry still believes there is still a huge and rigid demand for Chinese car market being released, which will be a rigid guarantee for sustained growth of China’s auto market . Confidence is more important than gold, peace of mind, change the way, the automotive industry will climb again. CCTV advertising center management team and China’s automobile industry partners and friends made a lot of exchanges at the meeting, but also prompted its marketing car many Chinese thinkings, CCTV Advertising Management Center even more hope that these ideas into For effective practice, for CCTV customers to provide better communication services, enhance the effectiveness of brand communication.