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在媒介碎片和注意力稀缺的时代,企业营销越来越依赖一些重大事件对受众的吸引力,而可预期、可操作的同时,又最安全的事件就是体育赛事。人们对体育的喜爱不分年龄与性别,在越来越多的用户圈层中,体育可能是唯一能够大范围影响用户的营销切面。体育营销助力趋势成就产业2015年,我国体育总产值1.8万亿元,产业增加值占当年GDP比为0.7%,且近几年稳步增长。国际
In an era of media fragmentation and scarcity, corporate marketing relies more and more on the appeal of major events to its audience, and predictable, actionable and safest events are sporting events. People love sports regardless of age and gender, and in a growing user community, sports may be the only marketing aspect that can affect a wide range of users. Sports Marketing Boosting Trends Achievements Industry In 2015, China’s total output value of sports stood at 1.8 trillion yuan, with the added value of the industry accounting for 0.7% of the GDP of that year and a steady increase in recent years. International