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近几年来,随着市场经济竞争机制的建立与完善,一些曾经备受国人青睐、历经风霜的“老字号”,却黯然失色,处境尴尬。这是为什么?“老”,衰落的预兆“老”,或许是一些“老字号”衰落的一个重要原因。老牌子、老产品,也就有了居“老”自傲的资格,不思改进,甘愿生活在昔日的“光环”里固步自封,导致产品老化,最终被市场淘汰。“康巴丝”石英钟17年前就获国优新产品奖、国家银质奖,可谓石英钟表行业的“老大”。其总经理
In recent years, with the establishment and perfection of the market economy competition mechanism, some “old and famous” who have been favored by the people and have been weathered by the weather have eclipsed their position and embarrassed themselves. Why? “Old”, the “old” sign of decline, may be an important reason for the decline of some “old-fashioned” ones. Old brands, old products, also have the home “elder” pride qualifications, do not think to improve, willing to live in the old “aura” in self-confidence, leading to product aging, and ultimately eliminated by the market. “Kang Basi” quartz clock 17 years ago won the Guoyou new product award, the national silver medal, can be described as the quartz watch industry's “boss.” Its general manager