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随着人们生活水平的提高,高档水果已走进千家万户,高档水果市场不仅水果价格有差异,而且营销模式也不尽相同。本文深入分析了高档水果的消费者价值导向,提出合适的营销方案,主要包括强化产品质量、专业化服务人员、实现产品多元化。并通过AHP模型对以上三个方案进行评价,得出实现产品多元化>强化产品质量>专业化服务人员的结论。
As people’s living standards improve, high-end fruits have entered millions of households, not only in the high-end fruit market, there are differences in fruit prices, but also different marketing modes. This paper analyzes in depth the consumer value orientation of high-grade fruits and proposes appropriate marketing programs, including strengthening product quality, specialized service personnel, and diversification of products. And through the AHP model to evaluate the above three programs, come to the conclusion of product diversification> strengthen product quality> professional service personnel.