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1989年,梁亮胜携20万元人民币在“九省通衢”的武汉开始推出丝宝系列化妆品。创业伊始,对于怎样做市场,丝宝并没有找到一条很合适的路子。 武汉有个著名劳模营业员,其所销售的化妆品总是比其他营业员高出几倍。细心的丝宝人员发现,其营业柜台前面有一块并不精致但却显眼的广告牌。受到启发,有人也在自己的专柜前打出丝宝化妆品的广告牌,结果是该柜台的丝宝化妆品扶摇直上,此即丝宝“终端”销售的启蒙开端。
In 1989, Liang Liangsheng to bring 200,000 yuan in the “thoroughfare of nine provinces,” Wuhan launched the series of cosmetics Silibas. At the beginning of the venture, how to do the market, Silk did not find a very suitable way. Wuhan has a famous model salesperson, the sales of cosmetics is always several times higher than other salesperson. The attentive silk treasure staff found that there was not an exquisite but conspicuous billboard in front of the sales counter. Inspired, some people also play billboards Cosmetics cosmetics counter in front of their counter, the result is the counter soaring Cosmetics Cosmetics, this is the magic of the “terminal” sales Enlightenment began.