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能否让创新的目标变得简单可衡量,能够在很大程度上影响创新的成功率。苹果公司在Mac World2 007上宣布去掉沿用了30多年的“苹果电脑”中的“电脑”字样,但这丝毫都不影响1年后推出的MacBook Air超薄笔记本电脑引起的轰动。
Whether the goal of innovation can be made simple and measurable can greatly affect the success rate of innovation. Apple announced at Mac World2 007 to remove the words “computer” used in more than 30 years “Apple Computer ”, but this does not affect the MacBook Air ultra-thin notebook launched a year later caused the sensation.