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如今,中国的众多企业家,早已不是我们记忆中那些只知道在生产基地、员工大会上打转的形象。我们看到的他们更多是出现在高峰论坛、慈善夜宴、颁奖典礼、高尔夫球场等场合上,甚至是茫茫大海和巍峨珠峰之上。他们衣着光鲜,不时地发表一些妙言趣语,甚至比娱乐明星们有更高频率的曝光。因此我们看到了喜欢登山的王石、沉迷于网络游戏的史玉柱、高谈阔论的马云、混迹于时尚圈的张朝阳等等的企业家众生相——当然,我们更愿意把他们的张扬看成是一种自我选择的生活方式,而不是怀有商业目的的做秀。
Today, many Chinese entrepreneurs are no longer the ones in our memory who only know that they are spinning around at production bases and staff meetings. We see them more in the summit forums, charity banquets, awards ceremony, golf courses and other occasions, and even the vast sea and towering Everest above. They dress well, from time to time to make some wonderful words, even more than entertainment stars have a higher frequency of exposure. Therefore, we see Wang Shi, who likes climbing, Shi Yuzhu who is addicted to online games, Jack Ma, talkative, Zhang Chaoyang, who is a fashionist, etc. Of course, we are more willing to regard their publicity as a kind of self-selection Way of life, rather than harboring commercial purposes.