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长久以来,对于电影价值体系的建构一直在尝试理清一个问题,电影是以何种方式实现其意识形态以及价值传播的?本文通过引入约翰·菲斯克对于电视文化研究当中提出的三级代码结构,力图为电影的价值编码提供一个基本的框架。并且在此基础上,进行了更详实的分析和阐释,以进一步明确代码的功能发挥方式以及相互间的层级关系。
For a long time, the construction of the movie value system has been trying to sort out a problem. In what ways does the movie realize its ideology and value communication? This paper introduces the three-level code structure proposed by John Fisk in the study of television culture , Trying to provide a basic framework for the movie’s value encoding. And on this basis, conducted a more detailed analysis and interpretation to further clarify the function of the code to play as well as the hierarchical relationship between each other.