让财富去追逐善与爱——湖南中烟公司唱响“芙蓉学子”之歌

• 作 者: 钟青
• 出 处: 决策与信息
• 发表日期: 2004年期
• 关键词: 常德卷烟厂 芙蓉 公益慈善 企业慈善 变风 于青 唱响 工业公司 芙蓉王 中华慈善奖

一个企业慈善路径之变风起于青苹之末。在计划经济时代,中国人的生老病死、吃穿住行都由国家负担,很难产生现代意义上的公益慈善。1995年,原常德卷烟厂由以往简单的捐钱开始迈出新的步伐,“芙蓉学子”大型公益活动的最初版本——“一帮一”助学活动登台。但这仍只是一种自发的、单纯的经济捐助。

Change of a corporate philanthropy path at the end of Green Apple. In the era of planned economy, it is very difficult for the Chinese people to die of illness, death, food, clothing, housing and transportation, and it is very difficult to generate charity in the modern sense. In 1995, the original Changde Cigarette Factory started a new step with the simple donation from the past, “Furong students ” the first version of large-scale public welfare activities - “one to one ” student activities on stage. But this is still only a spontaneous and simple economic donation.