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本文以个案研究的方法,对比、分析了中外酒店公关成败的原因,并探讨了公关对于酒店业发展现状及积极作用,从而提出一系列措施加强公关管理。一、前言酒店公关是酒店为了树立良好的企业形象,取得顾客的理解和认同而实施的一系列沟通、展示和协调。成功的酒店公关在树立提升酒店形象,实现经济利益最大化,提升酒店整体竞争力等方面,正发挥着越来越重要的助推作用。二、案例对比(一)双树旅馆“订房”事件两位顾客曾经在美国希尔顿酒店的双树旅馆成功预订了一个房间,但两人前往登记入住时,却被旅馆工作人员粗鲁对
Based on case studies, this paper analyzes the reasons for the success of public relations in hotels in China and abroad, and explores the current situation and positive effects of PR on the development of hotel industry, and proposes a series of measures to strengthen PR management. First, the foreword Hotel PR is the hotel in order to establish a good corporate image, access to customer understanding and recognition and the implementation of a series of communication, display and coordination. The successful hotel PR is playing an increasingly important role in boosting the hotel image, maximizing the economic benefits and enhancing the hotel’s overall competitiveness. Second, the case comparison (A) Shuangshuu hotel “Reservation ” event Two customers in the United States Hilton Hotel Shuangshu hotel successfully booked a room, but the two went to the check-in, but was rude hotel staff