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面对数字技术和互联网的迅猛发展,电视媒体遭遇严峻挑战。要想在新媒体环境中屹立不倒,电视应在保持自身内容优势的前提下积极向互联网拓展。最近两年,微信这个社交平台的异军突起,给电视媒体特别是城市电视媒体的发展提供了难得的机会。一、为丰富城市电视媒体的传播方式提供了便利目前不少电视媒体已经涉入微信,开设公众微信号,屏幕上也出现了与微信号对应的二维码,方便观众用智能手机扫描
In the face of the rapid development of digital technology and the Internet, the television media has encountered serious challenges. In order to survive in the new media environment, television should actively expand its business to the Internet while maintaining its own content advantages. In recent two years, the emergence of WeChat as a social platform has provided a unique opportunity for the development of the television media, especially the urban television media. First, in order to enrich the mode of transmission of the urban television media, many television media have been involved in the current WeChat public micro-signal, the screen also appeared on the micro-signal corresponding to the two-dimensional code to facilitate the audience to use smart phones to scan