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《北京吉普报》创刊于1984年9月,作为我国汽车工业中最早的一家中美合资经营企业——北京吉普汽车有限公司的企业报,四年来,我们走的是一条探索、创新之路。跳出“党报”的圈子前一段新闻界曾开展过“企业报姓党还是姓企的讨论”,我们认为:企业报的性质应由企业的性质本身所决定,它只能称作企业报,而不能称为企业党报。企业报的编辑首先应以勇于自省和大胆改革的精神突破旧的办报观念和旧格局,丢掉空洞说教的习惯,摆脱以党代政的束缚,投身到企业改革开放的大
The Beijing Jeep News was first published in September 1984 as an enterprise newspaper of Beijing Jeep Automotive Co., Ltd., one of the earliest Sino-American joint ventures in China’s automobile industry. For four years, we have taken a road of exploration and innovation. In the previous press of the “Party Newspaper” circle, we discussed the issue of “enterprises reporting surnames or surnames,” and we think: The nature of an enterprise newspaper should be determined by the nature of the enterprise itself. It can only be called an enterprise newspaper. Can not be called party newspaper. Corporate newspaper editors should first of all be bold and self-examination and bold reform breakthrough in the old concept of running a newspaper and the old pattern, lose the habit of empty preaching, get rid of the shackles of the party and government, to join the reform and opening up large enterprises