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2017年伊始,从中央到地方各级广电媒体节目呈现出融媒体多屏互动的亮点。尤其是中央电视台“@春晚”使网络用户与电视受众产生叠加效应,打造“多屏联受众”的传播链条,形成“春晚”融合传播新模式,充分释放“春晚”的传播力和影响力。近段时间以来,由电视荧屏掀起的以《中国诗词大会》为代表的中华传统文化节目收视热潮,很大程度上是这些节目多屏互动、深度融合实现全民文化狂欢的产物。可见,经过几年的努力,各级广电媒体加快推进媒体深度融合的成果,已经在广播电视节目
At the beginning of 2017, radio and television media programs from the central government to local areas showed the multi-screen interactive highlights of the media. In particular, the CCTV “Spring Festival Evening ” has created a superposition effect for network users and television audiences, creating a “multi-screen audience” dissemination chain, forming a new model of “Spring Festival Evening” integration and dissemination, Communication and influence. Recently, the popularity of traditional Chinese cultural programs represented by the “Chinese Poetry Conference” triggered by the TV screen was largely a result of the multi-screen interaction and deep integration of these programs in realizing the revelry of the national culture. It can be seen that after several years of hard work, the achievements of radio and television media at all levels in accelerating the in-depth integration of the media have been implemented on radio and television programs