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今年以来,原来很少做广告的国内两大保险巨头——中国人民保险公司和中国人寿保险公司,一前一后分别占据了中央电视台每晚《新闻联播》节目两头的黄金广告时间,中国最大的财产保险企业——中国人民保险公司,从今年1月1日开始,就在《新闻联播》前投放5秒广告标版了;而中国最大的人寿保险公司——中国人寿保险公司,则是从今年4月1日开始,在《新闻联播》片尾滚动字幕时打出广告的。二者似乎有意在前后呼应,大有要把《新闻联播》变成自家广告领地之势。为什么这两大保险巨头对《新闻联播》情有独钟?中国人民保险公司的宣传处长向小放的话很有代表性:“保险企业实际上卖的就是信誉,而中央电视台的《新闻联播》节目在
Since the beginning of this year, the two major insurance giants, China National Insurance Company and China Life Insurance Company, which have rarely advertised, took up the golden advertising time of ”News Network“ program on both sides of CCTV each time after year. The largest advertising time in China Property insurance company of China People’s Insurance Company, from January 1 this year, just before the ”News Network“ put 5-second ad version; and China’s largest life insurance company - China Life Insurance Company, is Starting from April 1 this year, an advertisement was made when the subtitles were scrolling through the ”News Network“. Both seem to be eager to echo before and after, there is a great need to ”news network“ into the territory of their own advertising potential. Why these two big insurance giants like ”News Network“ have a soft spot? Propaganda Department of China People’s Insurance Company to the words of the small representative: ”Insurance companies actually sell is the credibility of CCTV’s“ News Sims ”show at