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本文认为，顾客满意是提高企业信誉，实现利润，增加效益的基础；是企业生存的理由、生产的目标。增强顾客满意度，能够增加顾客忠诚度，减少价格弹性，保护市场份额，降低吸引新顾客的成本，有利于树立公司在市场中的形象。目前，一些发达国家和地区已把顾客满意度指数作为衡量经济增长质量的一个宏观经济指标，并用于预计或监督公共政策的实施效果等。总之，加强顾客满意度理论和实践的研究，对我国宏观经对管理和微观企业管理都具有重要意义。
This paper argues that customer satisfaction is to improve corporate reputation, profit, increase efficiency; is the reason for business survival, production goals. Enhance customer satisfaction, can increase customer loyalty, reduce price elasticity, protect market share, reduce the cost of attracting new customers, help establish the company's image in the market. At present, some developed countries and regions have adopted the Customer Satisfaction Index as a measure of the quality of economic growth as a macroeconomic indicator and used to predict or monitor the effectiveness of public policies. In short, to strengthen customer satisfaction theory and practice of research on China's macro-management and micro-enterprise management are of great significance.