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运用文献资料法、专家访谈法对湖南省的体育赞助进行分析研究,认为可以通过加强体育产业机构调整、体育机构的设置和管理、扩大体育赞助机构的对外交流等措施来发展湖南的体育赞助事业,使体育赞助更好地为湖南体育发展服务。
By means of literature review and expert interviews, this paper analyzes and analyzes the sports sponsorship in Hunan Province, and thinks that it is possible to develop sports sponsorship in Hunan through such measures as strengthening the adjustment of sports industry institutions, setting up and managing sports institutions and expanding the foreign exchange of sports sponsorships , So that sports sponsorship to better serve the development of sports in Hunan.