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随着成品油市场开放程度的升高,成品油销售企业之间的竞争逐渐变得激烈,单纯使用降低销售价格这种营销策略已经不能适应市场的发展,同时也会对企业自身利益和长远发展造成不利影响。成品油销售企业应改变原先以产品为中心的营销理念,建立以客户为中心的营销体系,并通过信息化手段实施科学的客户关系管理。
As the openness of the refined oil market increases, the competition among the refined oil sales enterprises becomes fiercer. The marketing strategy of simply using the lower sales price can no longer meet the needs of the market. At the same time, it will also affect the self-interest and long-term development of the enterprise Adversely affected Oil product sales companies should change the original product-centric marketing concepts, the establishment of customer-centric marketing system, and through the means of information technology to implement a scientific customer relationship management.