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世界时装业的中心在欧洲,每年夏天,在巴黎、罗马、伦敦,各大时装品牌都会推出自己的时装展示会。然而,今年夏天更吸引我们的却是 adidas、Nike、puma 等体育品牌,它们的“时装秀”刚刚在韩国、日本的绿茵 T 型台上上演,而它们的模特是世界上踢球最好的人。在1998年法国世界杯上,总共有12个体育品牌瓜分了32强的赞助名额。其中以 adidas(6队)、Nike(6队)和puma(5队)为最多。本届世界杯则共有11个球衣品牌赞助商,然而具体所占份额却有了很大的变化。adidas 公司通过近几年成功的商业运作,已经把11支球队罗致旗下,Nike 公司球衣的穿用者也增加到8支球队。由这两大体育用品巨头赞助的球队占去了总数量的一半以上,而且几乎囊括了阿根廷、法国、德国、巴西等超一流强队。八强里两家各有三队,四强里也是平均分配,决赛更是 Nike 的巴西对 adidas 的德国。而 puma 公司赞助的4支球队,与上届一样只是二流水平。另外,哥斯达黎加、墨西哥、厄瓜多尔、乌拉圭等美洲球队身穿的都是本国的体育品牌。
The world’s fashion industry center in Europe, every summer, in Paris, Rome, London, major fashion brands will launch their own fashion show. However, this summer is even more attractive to us sports brands such as adidas, Nike, puma, their “fashion show ” just in Korea, Japan staged T stage, and their models are the world’s most played good person. In the 1998 World Cup in France, a total of 12 sports brands carved up the top 32 sponsorship places. Among them adidas (6 teams), Nike (6 teams) and puma (5 teams) for the most. The current World Cup is a total of 11 jersey brand sponsor, but the specific share has undergone great changes. Adidas company through successful commercial operations in recent years, has 11 teams Luozhiqi, Nike jersey wearer also increased to 8 teams. The teams sponsored by the two sporting goods giants accounted for more than half of the total, and almost include top teams such as Argentina, France, Germany and Brazil. Two in the quarterfinals have three teams, the fourth semi-finals where the average distribution, the final is Nike Brazil to adidas Germany. Puma sponsored the four teams, just as the second-class level. In addition, Costa Rica, Mexico, Ecuador, Uruguay and other American teams are wearing their own national sports brand.