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本文以昆明公交移动电视为特例着手研究,试图从受众、传播内容、传播效果等几方面,对昆明公交移动数字电视发展现状及其发展前景进行解读,找出其现有优势与缺点,并设计问卷对其主要受众的职业,收视习惯等进行调查,试图为昆明公交移动电视的改进策略的制定与发展提供较为客观、准确、有效的数据与分析。
This article takes Kunming public transit mobile TV as a special case study to try to interpret Kunming public transit mobile digital television development status quo and its development prospects from several aspects such as audience, content, dissemination effect, to find out its existing strengths and weaknesses, and design Questionnaire surveys the occupations and viewing habits of its major audiences, and tries to provide more objective, accurate and effective data and analysis for the formulation and development of improved strategies for mobile TV in Kunming.