论文部分内容阅读
企业与奥运会的合作方式,从性质上可以分为两类,一类是官方赞助,另一类是寄生性营销。从361°来看,结合自身现状与这两种营销方式的优势,采取与网络、TVC、平面等媒体合作,通过栏目购买,资源整合,借助“三屏”搭建起多方位、立体化的传播架构。公元前776年,多利亚人克洛斯成为国际奥林匹克历史上第一个冠军。虽然他留给我们的只有这个陌生的名字,但是还是要感谢奥林匹克这个“伟大单词”。当
The cooperation between enterprises and the Olympic Games can be divided into two types in nature, one is official sponsorship and the other is parasitic marketing. From 361 ° point of view, combined with their own status quo and the advantages of these two marketing methods, take the network, TVC, print and other media cooperation, through the column purchase, resource integration, with “three screen ” build multi-directional, three-dimensional Communication architecture. In 776 BC, the Dorian Clos became the first champion in the history of the International Olympic. Although he only gave us this strange name, but still want to thank the Olympic “great word ”. when