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作为中国的国家电视台,中央电视台一直致力于推动中国经济的发展与民族品牌的崛起。近年来,中央电视台与广大企业建立了战略合作伙伴关系,以其在中国消费者心目中长期形成的传播权威,为中国企业提供了迅速成长的梦幻舞台。它不但推动了许多行业的发展,更促进了众多中国企业品牌意识的觉醒,为民营企业和本土品牌的超常规发展提供了巨大动力。中央电视台以极强的权威性、广阔的覆盖面、越来越高的收视率,成为企业树立品牌、打通市场的强力助手,吸引了无数企业在此投放广告。
As China’s state television station, CCTV has been committed to promoting the development of China’s economy and the rise of national brands. In recent years, CCTV has established strategic partnership with a large number of enterprises and has provided a rapidly growing fantasy stage for Chinese enterprises with its long-established dissemination authority in the minds of Chinese consumers. It not only promoted the development of many industries, but also promoted the awakening of many Chinese enterprises’ brand awareness, which provided great impetus to the extraordinary development of private enterprises and local brands. With its strong authority, broad coverage and ever-increasing ratings, CCTV has become a powerful assistant in setting up a brand and opening up the market. It has attracted countless enterprises to advertise here.