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在中国电视发展格局中,省级卫视如何定位一直是一个棘手的问题。我国省级卫视经历了无定位的“大一统”时期,强调竞争的“泛专业化”时期,成功者寥寥,大部分要么铩羽而归,要么苦撑危局。卫视频道本来是一种稀缺资源,理论上可以形成全国性品牌,而现实中为何难如人意呢?本文试图
In the development of China’s television pattern, how provincial satellite TV positioning has always been a thorny issue. China’s provincial satellite TV underwent a period of “unification” and emphasized the period of “pan-specialization” in competition, with only a handful of successful people. Most of them either came back to plunge or suffered from danger. TV channel was originally a scarce resource, in theory, can form a national brand, but why the reality is not satisfactory?