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本文从和企业形象相关的视觉传达要素的构成特点入手,阐述了视觉传达要素的构成要素及特点,重点论述如何将视觉传达要素与空间界面装饰进行整合,归纳出借用、解构、参照和整合的创新手法。企业办公空间的设计是展示企业形象的重要部分,通过视觉传达要素形式语言的设计和运用将企业的经营理念、企业文化等传达给客户和社会,有助于树立企业品牌形象。办公空间形式语言的构成特点1.视觉传达平面要素及特征视觉传达平面要素包括标识、标准字体、标准色、图案及样式等
This paper starts from the compositional features of visual communication elements related to corporate image, expounds the elements and characteristics of visual communication elements, and focuses on how to integrate the visual communication elements with the spatial interface decoration, summarizing the borrowing, deconstruction, reference and integration Innovative techniques. The design of corporate office space is an important part of corporate image. Through the design and application of the language of visual communication, the business philosophy and corporate culture can be conveyed to customers and society, which helps to establish corporate brand image. Composition characteristics of office space formal language 1. Visual communication plane elements and features Visual communication plane elements include signs, standard fonts, standard colors, patterns and styles