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二十年来,我国节目主持人在数量空前壮大的同时,也涌现出了一些光芒耀眼的所谓“名嘴”——名主持人。“名嘴”们不仅提升了整个大众传播媒介的传播水平,就连他们的一举一动也成了左右人们视线的新闻话题。为了深入研究这种特殊的大众传播方式,笔者近期就有关主持人的话题进行了一次随机访问。访问采取问卷形式,访问了约40位不同层次的受众。虽说访问人数不是很多,但因访问涉及对象面较广,其中既有媒介从业者(包括记者、编辑和主持人),也有
In the past 20 years, as the number of program hosts in our country has grown by an unprecedented number, some bright and dazzling so-called “famous mouths” have also emerged. The “mouth” not only enhance the level of communication of the entire mass media, even their every move has become a news topic about the people’s attention. In order to further study this special way of mass media, I conducted a random interview recently on the topic of the host. The interview took the form of a questionnaire and interviewed about 40 audiences at different levels. Although the number of visitors is not very large, but because of the broader scope of the interview, both media practitioners (including reporters, editors and moderators), there are