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现在看新闻的人常常会向编辑提出这样的意见:这条消息太象广告了。那篇文章的广告味很浓。不仅观者有之,总编辑也时时要对属下提出如是疑问。此类意见和怀颖事出有因,因为很多人愈来愈聪明:与其花费成千上万元刊登一则广告,不如取其中十分之一或者更少些,请来几位记者,“特备菲酌”,“小致薄札”,“谨表谢忱”。省钱且不论,还可把原来只是一家新闻媒介的广告变作多家的宣扬,自吹自擂亦一改而为“客观报道”了。说不定最后还有上峰表
Now people who read the news often make the editors this opinion: This news is too much like advertising. The article’s advertising is very strong. Not only viewers, the editor-in-chief also has to question his subordinates from time to time. There are reasons for this kind of opinion and revelation because many people are becoming clever: it is better to take one tenth or less of them for an advertisement to spend thousands upon thousands of dollars. Please bring in a few reporters, Discretion, “” small notes “,” Thank you for your dedication. “ Save money and no matter, but also the original is just a news media advertising become a number of publicity, boast also changed to ”objective reporting." Maybe there is a final table on the peak