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前些年的电影档期无非两个,一个是靠暑期凝聚票房的暑期档,一个是靠节日聚集人气的贺岁档。2009年《建国大业》的票房爆棚(4.7亿),又激活了国庆档。今年国内电影市场空前热火,票房预估可达百亿元人民币,较之去年有较大幅度的提升。因此,现在的中国电影市场,是原有档期热的更热,冷的不冷。9月份的“后暑期档”就有一场中外电影集结战。
A few years ago the film schedule is no more than two, one is the summer blockbuster box office summer stalls, one is celebrated by the festival gathered Lunar New Year stalls. 2009 “Founding of the Republic” at the box office (470 million), but also activated the National Day file. This year the domestic film market unprecedented heat, the box office estimated up to 10 billion yuan, compared with last year have a more substantial increase. Therefore, the current Chinese film market is hotter than the original schedule, cold is not cold. In September, after the “summer file” there is a Chinese and foreign film set battle.