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哈曼旗下有非常多的品牌,包括Harman/Kardon、Lexicon、Infinity、Mark Levinson等等,而且产品线也很长,从项级系列到普通的消费电子类产品都有。因此,我们在销售方面必须讲求精准营销这个理念。但要达到精准营销的目的,我们首先要知道自己的产品所对应的是哪一类的消费群体。例如,家庭影院产品,一般都是已婚人士,年龄大概在30~40岁之间,有自己房子,而且对生活有所追求的群体,又或者说有消费能力的白领;而对于耳机,一般都是年轻人(如大学生或者35岁以下的人群)会购买。因此,只要有了这
Harman has a very large number of brands, including Harman / Kardon, Lexicon, Infinity, Mark Levinson and so on, and the product line is also very long, from the item series to the general consumer electronics products have. Therefore, we must emphasize the concept of precision marketing in sales. But to achieve the purpose of precision marketing, we must first know what kind of consumer groups their products correspond to. For example, home theater products, are generally married people, aged about 30 to 40 years old, have their own house, but also the pursuit of life groups, or have spending power of white-collar workers; and for headphones, general All young people (such as college students or people under 35) will buy it. So, as long as there is this