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本项研究旨在通过广告策划课程教学改革,寻求解决平面设计专业三、四年级专业课程与市场实际需求的差异性问题。改革后的广告策划课程,将由不同案组对于同一个典型性案例展开广告策划和比稿,由校内外业界精英组成的专家团展开评审,最后评出优胜方案。通过实战情景式教学模式的研究和实践,为本专业其他课程教学方法的改革提供参考,为在校期间的专业创作建立起了清晰的判断标准,教师更加明确设计教学的目的性,学生更加主动地去研究市场和展开针对性创作。
The purpose of this study is to seek to solve the discrepancy between the professional curricula of third and fourth grade of graphic design major and the actual market demand through the teaching reform of advertisement planning course. After the reform of advertising planning courses, different cases will be the same for a typical case of advertising planning and competitions, the elite from within and outside the school team to conduct an expert assessment, the final evaluation of the winning program. Through the research and practice of practical scenario teaching mode, it provides a reference for the reform of other teaching methods in this major. It establishes a clear standard of judgment for professional creation during the period of school. The teachers are more specific about the purpose of designing teaching and the students are more active To study the market and start targeted creation.