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当某种产品初次进入某一市场时,经营者最希望看到的是一种轰动效应,而一般来说,制造轰动效应,也是产品首入市场的最好方法。因为“哗众”(也就是轰动)才能取宠,才能一鸣惊人,使自己的产品迅速占领市场。至于如何制造轰动效应,则有待于营销者去发挥自己的聪明才智,这里介绍几例中外商海上的精采战例,供大家借鉴。 1、人为制造新闻 制造新闻是商战中出奇制胜术的一种。如何制造新闻,让企业成为众人瞩目的焦点,则是市场营销
When a product enters a certain market for the first time, what managers want to see is a sensational effect. In general, making a sensational effect is also the best way for a product to enter the market. Because “the monks” (that is, sensation) can get the favor, can blockbuster, so that their products quickly occupy the market. As for how to create a sensational effect, it is time for marketers to use their talents. Here are a few examples of Chinese and foreign companies’ brilliant battles at sea. 1. Making news artificially Manufacturing news is a kind of surprise winning technique in business warfare. How to create news and let the company become the focus of attention is marketing