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随着网络的不断普及和计算机技术的日趋成熟,新闻的报道方式也出现了创新和变更。由于网络的便捷性和实时传播性,网上看新闻已成为越来越多新闻读者的首选,媒体也合理利用网络资源,在媒介融合的背景下不断开心创新的新闻报道方式。网络新闻的流行为电视新闻这种传统媒体带来了新的挑战。本文将结合网络新闻的流行趋势以及电视新闻的特点,探讨在网络新闻不断提升市场占有率的背景下,电视新闻应如何发挥优势,应对网络新闻的挑战。
With the continuous popularization of the Internet and the maturity of computer technology, there have also been innovations and changes in the way of reporting news. Because of the network’s convenience and real-time communication, online news has become the first choice of more and more news readers. The media also makes rational use of network resources and continuously happily innovates news reports in the context of media convergence. The popularity of online news has brought new challenges to traditional news like television news. This article will combine the network news trends and the characteristics of television news to explore the network news in the context of rising market share, the TV news should be how to give play to the advantages of network news to address the challenges.