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最成功的技术应用者,是将技术用于无形之中。在戛纳,有些是不会变的。一周里各色研讨会、演讲、海滩午餐、鸡尾酒会,以及严苛的评审,第59届戛纳国际创意节选出各类大奖得主——从在校生设计的海报,到世界级大公司的大型跨平台营销活动。今年的戛纳,热闹依旧。台上台下,每一家公司,每一个市场,都在尝试用自己的作品输出价值观和文化。它不仅仅是广告人欢乐的聚会,也是营销人相互学习交流的盛宴。
The most successful technology application is the use of technology invisible. In Cannes, some will not change. Weekly seminars, lectures, beach lunches, cocktail parties, and rigorous reviews. The 59th Cannes International Festival of Creativity selected a variety of award winners - from posters designed by students to large, world-class companies. Platform marketing activities. This year’s Cannes, the excitement remains. On stage and under the stage, every company and every market is trying to use its own works to export values and culture. It is not only a joyous gathering for the advertisers, but also a feast for marketers to learn from each other.