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为了解吉安市户外运动开展情况,作者运用对比的方法找出吉安市户外运动与发达城市之间的差距,运用分析法分析产生这些差距的原因,根据分析的原因为吉安市户外运动的发展提出切实可行的建议。研究表明,吉安市的户外运动俱乐部的发展完全是在市场主导下进行的,是市场经济的自发产物。俱乐部总体上处于生长阶段,户外运动产业处于产业发展的幼稚期,市场的总体规模还比较小,市场潜力尚待进一步开发。面对市场,户外运动项目单一问题普遍存在,会员制和非会员制是俱乐部经营的两种主要方式。
In order to understand the situation of outdoor sports in Ji’an City, the author uses the contrast method to find out the gap between outdoor sports and developed cities in Ji’an City. Analyzes the causes of these differences with the analysis method, and puts forward the development of outdoor sports in Ji’an City Practical advice. Research shows that the development of outdoor sports clubs in Ji’an is entirely under the guidance of the market and is a spontaneous product of the market economy. As a whole, the club is in a growth stage. The outdoor sports industry is at a naive stage of industrial development. The overall market size is still relatively small. The market potential remains to be further developed. In the face of the market, the single problem of outdoor sports is ubiquitous. Membership and non-member are the two main ways to operate the club.