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《非诚勿扰》节目作为当前中国大众文化领域中一个典型个案,它的出现是当前中国大众文化发展中一个必然性的偶然事件。它自2010年1月15日开播以来,备受广大观众青睐,其收视率牢牢占据全国同类节目榜首。笔者通过对《非诚勿扰》热播的解读,同时结合当前社会的商业化转型,分析当前审美文化的大众化特征。笔者认为,在消费主义冲击下,审美文化的大众化主要体现为审美主体由精英阶层普及到普通大众,审美对象由高雅艺术走向审美泛化,审美标准由单一走向多元。
As a typical case in the current mass culture of China, the “If You Are the One” program appears as an inevitable incident in the current development of mass culture in China. Since its launch on January 15, 2010, it has been favored by a vast audience, and its ratings firmly occupy the top places of similar programs in the country. Through the interpretation of “You Are the One”, the author analyzes the popular characteristics of the current aesthetic culture in light of the commercial transformation of the current society. The author believes that under the impact of consumerism, the popularization of aesthetic culture mainly manifests as the popularization of aesthetic subject from the elite to the general public, the aesthetic object from elegant art to aesthetic generalization, the aesthetic standard from single to multiple.