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浙江省奉化市地处“长三角”南翼东海之滨,陆地面积1277平方公里,海域面积96平方公里,人口48万。奉化生态良好,气候宜人,人文荟萃,兼得山海平原之利,是中国优秀旅游城市。“十一五”期间,奉化市依托自身独特的资源条件和区位优势,把发展休闲农业与乡村旅游作为发展农业、建设农村、致富农民,促进经济发展方式转变的突破点和着力点,坚持政府引领、农民主体、社会参与、规范有序的原则,注重拓展功能、挖掘内涵、整合资源、培育精品,加快推进乡村休闲旅游与农业生产、新农村建设和景区旅游互动发展,着力打造休闲农业与乡村旅游胜地,初步实现了休闲农业与乡村旅游业从单一型到多元型的发展,从单纯观光到休闲度假的转变,从自发自觉到有序培育引导的提升,有力地提高了农业效益,增加了农民收入,加快了新农村建设步伐,促进了旅游大产业的发展。
Fenghua City, Zhejiang Province is located in the “Yangtze River Delta” south wing of the East China Sea, land area of 1277 square kilometers, the sea area of 96 square kilometers, population 480000. Fenghua has a good ecological environment, a pleasant climate and a blend of humanities. It enjoys both the benefits of the Shanhai Plain and is an excellent tourist city in China. During the 11th Five-year Plan period, Fenghua, depending on its unique resource conditions and geographical advantages, regarded the development of leisure agriculture and rural tourism as a breakthrough point and focal point for the development of agriculture, construction of rural areas, enrichment of peasants and promotion of the transformation of economic development mode. Adhere to the principle of government leading, peasant subject, social participation and standardization and orderliness, pay attention to expanding functions, excavating connotation, integrating resources and cultivating fine products, accelerating the interactive development of rural leisure tourism and agricultural production, new countryside construction and scenic tourism, and strive to create leisure Agriculture and rural tourism destination, initially realized the development of leisure agriculture and rural tourism from single type to multi-type, from simple sightseeing to the change of leisure and vacation, from spontaneous conscientiousness to the promotion of orderly cultivation and guidance, which effectively enhanced the agricultural benefit , Increased the income of peasants, accelerated the pace of building a new socialist countryside and promoted the development of a large tourism industry.