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现如今,企业文化在中国企业中愈来愈受到重视,很多中国企业热衷于企业文化建设。但在企业文化风靡的同时,中国企业是否清楚企业文化的内涵到底是什么?成功的企业文化又能给企业带来哪些益处?这些问题尚待中国企业深思。企业文化研究热潮的兴起,源于日本经济的崛起对美国所造成的冲击。日本在二战的一片瓦砾中,仪用短短三十年时间就实现了经济崛起,一跃成为世界第二大经济强国。是什么力量促使了日本经济的成功?日本靠什么样的管理使其产品在国际市场上具有
Nowadays, the corporate culture is getting more and more attention in Chinese enterprises. Many Chinese enterprises are keen on the corporate culture construction. However, while the corporate culture is all the rage, Chinese enterprises know exactly what the connotation of corporate culture is, and what are the benefits brought by the successful corporate culture? These issues have yet to be pondered by Chinese enterprises. The upsurge of corporate culture research stems from the impact of the rise of Japan’s economy on the United States. In a rubble of World War II, Japan achieved its economic rise in just three decades and became the world’s second-largest economic powerhouse. What forces have contributed to the success of Japan’s economy? What kind of Japanese management depends on making its products available on the international market