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天津、上海和北京3地的客车展相继结束,经过短暂的喧闹后,客车行业又归于平静。笔者与多位参观者作过交流,大都认为2010年的展会都显得比较平淡,并没有明显的亮点,产品方面也没有什么突破,而且不少人认为产品“同质化”依然是造成这种平淡现象的主要原因,“没多大看头”成为不少观众共同的体会;但笔者以为,之所以很多观众认为当前客车产品面临严重的同质化,其主要原因是着眼点被局限于产品的设计范畴内,而这实际上是一个误区。
Bus shows in Tianjin, Shanghai and Beijing all ended in succession. After a short period of noisy buzz, the bus industry returned to calm. The author made many exchanges with many visitors. Most of the exhibitions in 2010 considered that they were rather dull. There was no obvious bright spot. There was no breakthrough in the products. Many people think that the product “homogeneity” is still caused by The main reason for this bland phenomenon, “not much to see” has become a common experience of many viewers; but I think the reason why many view the current bus products are facing serious homogeneity, the main reason is the focus was Limited to the design of the product category, and this is actually a misunderstanding.