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在刚刚结束的暑假,突然冒出来的“超级女声”成为举国上下几乎家户喻晓的字眼。如果有人说自己不知道“超级女声”反成为一件奇怪的事。“超级女声”是湖南卫视推出的新型选秀类娱乐节目,通过轮番的比赛过程来塑造“平民歌星”。让人惊奇的是,它拥有4亿观众,决赛期间平均收视率竟然超过央视的“春节晚会”。超级女声源何成功?在电信领域专家把它归结为互动短信。据地税部门统计,“超级女声”仅单场手机短信的收入就超过1500元,单场短信税收达45万元。
At the just-concluded summer vacation, the “super girl voice” pop-up suddenly became the word of almost every household in the country. If someone says they do not know the “super girl” has become a strange thing. “Super Girl” is a new type of entertainment program launched by Hunan Satellite TV, through the process of competition to shape the “pop singer.” Surprisingly, it has 400 million viewers, the average ratings during the final more than CCTV’s “Spring Festival Gala.” What is the success of the super female source? Expert in the field of telecommunications attributed it to interactive sms. According to local tax department statistics, “Super Girl” only a single field SMS revenue of more than 1,500 yuan, a single SMS tax up to 450,000 yuan.