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目前,电视节目策划与品牌形象塑造是电视媒体普遍关注的课题,这不仅是一个全新的创作思路,也是一个全新的理论体系。我们清晰地认识到,节目创新的品牌意识和电视新媒体的发展是密不可分的,有值得研究和分析的内在关系。
At present, the planning of television programs and the building of brand image are topics of general concern to the television media. This is not only a brand new creative thinking but also a brand new theoretical system. We clearly recognize that the brand awareness of program innovation and the development of television new media are inextricably linked with the inherent relationship worthy of research and analysis.