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近几个月来,媒体报道汽车销售的新闻火爆,标题、词句、内容着实诱人,远远大于广告的魅力。如《奥拓‘18·18’分期付款》,第一句话就是“首付一万八,奥拓开回家”。买一辆奥拓只花5.6万元,而且分期付款;接着,又有报道说,夏利等牌号的汽车,分期付款零利息,分期付款,又不加利息,更令买车者动心了;随后,又报道“买汽车不交管理费”,只要给车钱,这辆车就由买主自主支配
In recent months, the media coverage of car sales hot news, headlines, words, content really attractive, far greater than the charm of advertising. Such as “Alto18.18” installment “, the first sentence is” down payment Eighteen, Alto open back home. “ Then buy an Alto only spent 56,000 yuan, and installments; Then there are reports that Xiali and other brands of vehicles, installments zero interest, installments, but also without interest, but also car buyers tempted; then, Also reported that ”do not pay to buy a car management fee," as long as the car money, the car by the buyer’s own control