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《中华商标》杂志是由国家工商行政管理总局主管、中华商标协会主办的我国商标领域的权威期刊,是宣传和发布国家商标法律、法规及商标信息的重要媒体。2014年,本刊将配合国家有关政策法规变化,调整增加相关栏目。打假维权:介绍各地工商部门、法院、中外知名企业维护知识产权尤其是商标权益、打击假冒伪劣产品的经验实例。商标战略:探讨实施商标战略的理论、构想,介绍地方政府、知名企业实施商标战略的成功经验。品牌经典:介绍国内外知名企业的品牌策略、战略以及品牌运作的成功案例。
China Trademark Magazine is an authoritative periodical in the field of trademark in China sponsored by the State Administration for Industry and Commerce and sponsored by the China Trademark Association. It is an important media for publicizing and publishing information on national trademark laws, regulations and trademarks. In 2014, we will coordinate with the relevant national policies and regulations to change and adjust the relevant sections. Anti-counterfeiting rights protection: The introduction of the business sector around the courts, courts, well-known Chinese and foreign enterprises to protect intellectual property rights, especially trademark rights and the experience of counterfeiting counterfeit products. Trademark Strategy: Explore the theory and conception of implementing trademark strategy, and introduce successful experiences of local government and famous enterprises in implementing trademark strategy. Brand Classic: introduce the famous brand strategy, strategy and successful operation of the brand at home and abroad.