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客户经理制度是现代企业广泛运用的营销办法,同时也是适应市场经济的重要手段,作为一项新兴的营销模式,客户经理制度在服务行业流行甚广,金融、通讯等企业普遍实行客户经理制,并起到了很好的作用和效果。我们盐行业由于长期实行计划经济,感觉不到市场竞争的压力,忽视了对营销网络和客情关系的维护,导致管理手段滞后,也不能充分发挥我们的优势。2010年以来,济源市盐业公司开始尝试非盐经营,但一直处于摸索阶段,全面推行客户经理制度是从今年开始的,也是我们全面打开市场,实现销售转型升级的破冰之举。这里就济源市盐业公司推行客户经理制度的作法和运
As a new marketing mode, the client manager system is widely used in the service industry. The financial, communication and other enterprises generally implement the customer manager system. As a result, the customer manager system is widely used in modern enterprises. And played a very good role and effect. Due to the long-term implementation of the planned economy, the salt industry can not feel the pressure of market competition and neglect the maintenance of its marketing network and customer relations, resulting in lagging management tools and unable to give full play to our advantages. Since 2010, Jiyuan Salt Company began to try non-salt business, but it has been at a groping stage. The full implementation of customer manager system is from the beginning of this year. It is also the ice-breaking activity that we fully open the market and realized sales transformation and upgrading. Jiyuan Salt Company here to implement the client manager system practices and operations